How to Change Website Name on Wix: A Journey Through Digital Identity and Creative Freedom

blog 2025-01-10 0Browse 0
How to Change Website Name on Wix: A Journey Through Digital Identity and Creative Freedom

Changing your website name on Wix is more than just a technical task—it’s an opportunity to redefine your digital identity and explore the creative freedom that comes with it. Whether you’re rebranding, updating your site’s purpose, or simply looking for a fresh start, the process of altering your website name can be both exciting and daunting. In this article, we’ll dive into the steps, considerations, and creative possibilities that come with changing your website name on Wix, while also touching on the broader implications of such a change.


Why Change Your Website Name?

Before diving into the “how,” it’s important to understand the “why.” Changing your website name can be driven by several factors:

  1. Rebranding: Your business or personal brand may have evolved, and your current website name no longer reflects your mission, values, or offerings.
  2. SEO Optimization: A new name might better align with your target keywords, improving your search engine rankings.
  3. Clarity and Simplicity: A shorter, more memorable name can make your site more accessible to users.
  4. Domain Availability: You may have found a better domain name that aligns with your vision.
  5. Creative Exploration: Sometimes, a new name can inspire fresh ideas and directions for your website.

Step-by-Step Guide to Changing Your Website Name on Wix

1. Log in to Your Wix Account

  • Access your Wix dashboard by logging in with your credentials. This is your starting point for making any changes to your site.

2. Navigate to Site Settings

  • Once logged in, go to the “Settings” section of your site editor. This is where you’ll find options related to your site’s name and domain.

3. Edit Your Site Name

  • Under the “Site Name” section, you’ll see your current website name. Click on it to edit and enter your new desired name. Keep in mind that this is the name that appears in your Wix dashboard and not necessarily your public domain.

4. Update Your Domain (If Necessary)

  • If you’re using a custom domain, you’ll need to update it separately. Go to the “Domains” section in your Wix dashboard and follow the prompts to connect or purchase a new domain that matches your updated site name.

5. Check for Consistency

  • Ensure that your new name is consistent across all platforms, including social media, email signatures, and marketing materials. This helps maintain a cohesive brand identity.

6. Save and Publish

  • Once you’ve made all the necessary changes, save your updates and republish your site. Your new name will now be live for the world to see.

Creative Considerations When Changing Your Website Name

1. Reflect Your Brand’s Essence

  • Your website name should encapsulate the core of your brand. Think about the emotions, values, and messages you want to convey.

2. Keep It Memorable

  • A catchy, easy-to-remember name can make a significant difference in attracting and retaining visitors.

3. Consider SEO Implications

  • Incorporate relevant keywords into your new name to improve your site’s visibility on search engines.

4. Test It Out

  • Share your new name with friends, family, or colleagues to get feedback before making it official.

5. Think Long-Term

  • Choose a name that can grow with your brand and won’t limit your future possibilities.

The Broader Impact of Changing Your Website Name

Changing your website name isn’t just a technical update—it’s a statement. It signals to your audience that something new is happening, whether it’s a shift in focus, a rebranding effort, or a fresh start. Here are some broader implications to consider:

  1. User Perception: A new name can change how users perceive your site. Make sure it aligns with the experience you want to deliver.
  2. Traffic and Backlinks: If you’ve built up traffic or backlinks under your old name, you’ll need to implement redirects to avoid losing them.
  3. Social Media Alignment: Ensure your new name is available on social media platforms to maintain consistency across channels.
  4. Legal Considerations: Check for trademarks or existing businesses with similar names to avoid potential conflicts.

FAQs

Q1: Will changing my website name affect my SEO?

A: It can, especially if your old name contained keywords. However, with proper redirects and SEO optimization, you can minimize any negative impact.

Q2: Can I change my Wix site name multiple times?

A: Yes, you can change your site name as often as you like, but frequent changes may confuse your audience.

Q3: Do I need to purchase a new domain if I change my site name?

A: Only if your new name requires a different domain. You can keep your existing domain if it still aligns with your new name.

Q4: How do I inform my audience about the name change?

A: Use email newsletters, social media announcements, and a banner on your website to communicate the change effectively.

Q5: Can I revert to my old name if I don’t like the new one?

A: Yes, you can revert to your old name, but it’s best to make a thoughtful decision to avoid confusion.


Changing your website name on Wix is a powerful way to refresh your online presence and align your digital identity with your evolving goals. By following the steps outlined above and considering the broader implications, you can ensure a smooth transition and set the stage for continued growth and success.

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